Role: Creative Director with Downstream
Project: Melbourne Flagship Store
Description: Application of the visual merchandising strategy, brand experience design, customer and associate experience.
Role: Creative Director with Downstream
Project: Visual Merchandising Strategy
Description: Telstra is a 400 store network offering voice, entertainment, sports, music, wireless services and solutions for enterprise, small business and consumers. This is their visual merchandising strategy launched in 2014.
Role: Creative Director with Downstream
Project: Sydney Flagship Store—New Construction
Description: Application of the visual merchandising strategy and development of the brand experience design to the Sydney Flagship Store—the new face of Telstra.
Role: Design Director with Downstream. In collaboration with 360 Architects.
Project: $420m new construction
Description: Competitive selection/interview process where I led our creative approach. Worked intimately with the architects and ownership through many iterations of visit choreography, sponsorship opportunities and brand activation scenarios. Experience Master Plan, fan engagement and thematic narrative development. I also led the signage and wayfinding design. What stands out in the photos is the great arena architecture. What stands out in my mind is managing a complex web of inputs to create a 365/multi-use, sports and entertainment destination.
Role: Creative Director with Downstream
Project: Verizon Innovation Program (Boston, San Francisco + London)
Description: I was the creative and client engagement lead, working with Verizon for three years to evolve, shape and transform their innovation program. The center in London was an IoT hub for Europe. One of three digital interactive installations explores Verizon's entire ecosystem. I led the creation of this easy to explore universe and social media aggregator that's been persistent for years across Verizon's B2B and special event footprint.
Role: Creative Director with Downstream
Project: Stadium Renovation and Fan Experience Evolution
Description: Suite Level transformation. Comprehensive concept design for partner hack-a-thon incubator by day and premium, beta testing space at night. Fan Experience Concepts and strategic framework. Materiality, functionality, look & feel.
Role: Design Director
Developed in Partnership with: Ditroen, Inc and Miller Hull Architects
Project: New Construction & Community Integration
Description: Site selection evaluation(s) and test fitting concepts along with Umpqua's architectural partner. Developed space plan, customer experience journey and branded touchpoints.
Role: Design Director with Downstream
Project: Transformation of a 50 year old HQ lobby
Description: Brand Experience Design. Storytelling, exhibit and digital interactive (3) design. Employee and customer engagement Global HQ, working to attract talent, grow partnerships and drive sales. Development, production and delivery.
Role: Design Director
Project: $14m new construction (and new hole cut though floor plate)
Description: Verizon Innovation Program Evolution and Experience Framework. Comprehensive space concept and Brand Experience Design augmented with digital interactive touchpoints. Client engagement and creative lead. Concept design through production and delivery.
Role: Creative Director with Downstream
Project: Verizon Innovation Program (Boston, San Francisco + London)
Description: Complete re-tooling of the visit and incubator experience, helping Verizon convey their innovation POV and meaningfully engage/interact/consult. This project represents a dramatic and successful shift in Verizon's B2B program and allowed them to engage with customers in a rich, consultative fashion. This official social media post shows the "Smart Cities Augmented Reality" sandbox and a key feature to the experience design: side by side consultation and collaboration.
Role: Design Director + Design Principal
Developed in Partnership with: Ditroen, Inc and TVA Architects
Project: New Construction
Description: Brand Experience Design, Customer Experience Strategy and digital integration. This flagship store showcases new technologies that foster community and redefine what consumers can expect from a banking experience. Concept Design, materiality, look & feel. Architectural collaboration and interiors design. Specialty fixture/architectural design, detailing and delivery.
Role: Design Director + Design Principal
Developed in Partnership with: Ditroen, Inc and Miller Hull Architects
Project: New Construction—Next Generation Stores
Description: Continuing the evolution of the Umpqua Bank brand, customer and associate experience for a new market. Note: children's theater plays out on the first weekend of store operation. Comprehensive store development in collaboration with architect, Brand Experience Design, concepts through delivery.
Role: Design Director with Downstream
Project: $320m Stadium Renovation (New Construction)
Description: Experience Master Plan. Brand Experience Design for team spaces, recruits, operations and premium spaces. Mapping story and fan engagements to the entire visit journey. Design Strategy, Concepts, Design Development, Production Artwork and Implementation.
Role: Designer, Builder and Floor Polisher
Project: My basement renovation
Description: For several weeks running, this was the most popular tour on Apartment Therapy. This project reflects a bit of my lifestyle and design mantra: Customization, craft and intimacy.
Role: Creative Director + Design Facilitator
Projects: Various
Description: Facilitating discourse, guiding process, building consensus, developing experience and synthesizing inputs. Uncovering project opportunities and strategic approaches. Client/team engagement, co-creation and collaboration.
Role: Creative Director
Project: Various
Description: Hi-level brand experience frameworks, project POV and approach. Storyboarding for video, digital and physical touch-points. Experience mapping and story journey development.
Role: Creative Director
Projects: Loose process snapshots
Description: Idea generation, concept development, mood boards, narrative-driven design, visioning and design strategy.
Role: Sculptor
Project: Competitive Public Art Commission
Description: Known as "whale ribs" to the locals, this 1.5' x 100' site-specific sculpture leverages the actual size of the world's largest creature to convey the beauty of sunset surfing (in my mind) and the practicality of high noon (in maritime navigation). The interpretive installation feels as if it's just been uncovered by an ocean storm.
Role: Creative Director and Design Principal
Project: New Workspace Construction—16,000 sf
Description: Bringing design consensus to a smart, quirky and impactful organization. Brand experience master plan, physical space branding and employee experience design. Concept, design, build and implementation.
Role: Design Principal, Project Management and Owners Rep
Project: 100 Acre Visioning and Master Plan Design
Description: Turning infrastructure into “discoverable destinations.” This two-year design and development project was a process of vision and implementation. Planning, documentation and management of permits, excavation, site utilities, drainage and construction.
Role: Designer, Builder and Project Manager
Project: The Church of Shovelin'—New Construction
Description: The Barn at Domainne Margelle is a discoverable destination within the vineyard. Using wood felled and milled on site, salvaged windows and lighting, this piece of infrastructure plays host to family traditions, weddings and events.
Role: Sculptor
Project: Competitive Public Art Commission
Description: Sustainability-driven artwork honoring Oregon City, OR Mayor Alice Norris. References to Oregon City's past, present and future. This pieced considers how the future management of historic Willamette Falls will define the city. Conceptualize, design, build (with my actual hands), and install.
Role: Designer, Builder and Project Manager
Project: Domaine Margelle Tasting Room
Description: Custom steel, reclaimed wood and glass fixtures. Center table for gathering features transparent glass top with view to bottles below.
Role: Design Director and Design Principal
Developed in Partnership with: Ditroen, Inc and Staicoff Design
Project: $40m Hotel Renovation—Provenance Hotels
Description: A top ten US hotel in Conde Nast’s reader’s poll. Shaping the guest experience are floors themed after individual artists. These design/build installations are core to the brand and reveal each artists process and inspiration. All graphics and imagery are etched in glass—casting the artists in their own medium.
|